Mid Atlantic Climbers is a non-profit group committed to preserving local climbing areas in the Mid-Atlantic region. Every spring MAC hosts crag clean-ups known as Adopt-A-Crag events where volunteers clean or repair trails in these areas so they are accessible for future climbers.

In creating the design system for the 2020 Adopt-A-Crag events, I used a bright orange and contrasting navy blue to catch the attention of a passerby. I then brought this design to MAC’s social media platforms. Below are the facebook event graphics, with alternating blue and orange backgrounds in order of date so that each facebook event has a differentiator when viewed in a list.