Branding and Web Design
My brand redesign for the Baltimore Streetcar Museum intends to modernize the brand with the history of the museum and its primary audience in mind. The black and gold colors are representative of the Baltimore City flag as a homage to the museum almost exclusively collecting Baltimore streetcars.
In addition to brand materials, I redesigned and coded the BSM website to increase usability for their older and younger audiences alike. By prioritizing visibility of the menu, adding contrast, blocking out important elements, and using title case in the body copy, I also improved accessibility all around.
Scroll Through the Home Page
Scroll Through the Visit Us Page
