People Who Move People
Art Direction and Design
RTD introduces the People Who Move People.
People Who Move People is an image and awareness campaign focused on RTD’s one positive constant–our operators. The folx who are on the front lines operating trains and buses develop long-lasting relationships with their riders. The people who keep the trains and buses moving are the very heartbeat of RTD. People Who Move People is an ongoing print and digital campaign during 2021.
Web: The landing page for People Who Move People was created specifically for this purpose. The design is inspired by ‘scrollytelling’ and is intended to be viewed by slowly scrolling down the page.
Video: RTD’s CEO and General Manager, Debra A. Johnson, introduces the People Who Move People in a video that kicked off the campaign. The video can be viewed on the landing page indefinitely.
